Our Brand
Our brand identity is easy to use and apply flexibly across applications. As a group, we celebrate the identity and character of each of our schools, that’s why we have developed clear guidance for using the CATS Global Schools mark as an endorsement on school materials.
How to use this
The brand hub is designed for staff to learn about, and apply, the CATS Global Schools brand consistently across a variety of media. It includes brand guidance, logos, templates and tools.
The links below will take you to the relevant guidance and assets. Care should be taken to ensure you follow the correct guidance for your particular application. By using our logos, designs, and images, you acknowledge you will follow the guidance set out here.
Our vision
Inspiring the next generation of world shapers
Our heritage and history is the strong foundation our future excellence is built upon. We are also a very much forward-thinking organisation; constantly evolving and finding new ways to build on our past achievements for the benefit of our student’s futures.
Our mission
To create a global community of schools that goes further than others in the pursuit of future-thinking academic excellence
Rebranding as CATS Global Schools – with this inspirational and specific mission – gives us a chance to commit to educational excellence, forge a stronger identity and creates the platform for our community of schools to come together.
OUR CORE VALUES
Pioneering
Inspired by our people, history and creativity, we are ambitious in our pursuit of new ideas, deep understanding, technologies and academic excellence
Persevering
If it is to be, it's up to me. We are not afraid to challenge the status quo and keep going in our pursuit of better, even when it's both unusual and difficult to do so
People
We treat each other with kindness and respect with the unwavering belief that everybody matters within our global community and that we are stronger together
